Whether you’re writing sales copy for your company’s website, a brochure, a postcard you’re mailing out, or any other marketing collateral, you have to know that the words you choose will make or break you. Choose the right words, and you’ll get more prospects and more paying customers. Choose the wrong words, however, and your marketing will be ineffective.So, what’s the secret to writing sales copy that gets results? Here are 7 tips to make you a stronger copywriter.
Know who your audience is+The first step to highquality essay writing services is identifying your target audience. If you don’t know who you’re writing to, how can you communicate with them effectively? You’d write differently when trying to sell to a 65 year old married woman than to a 16 year old boy in high school. Figure out who your target audience is, and list out as many characteristics about them as you can. Study the way they talk, the things they read, and the things they like. The better you know them, the more effectively you’ll be able to communicate with them.
Know your goal for the piece+What’s the purpose for the marketing piece you’re writing? Are you trying to educate a prospect about your products and services? Are you trying to generate new leads for your company? Or are you pushing to make a sale right now? Knowing the goal for the piece will influence the direction you head with your writing.
Consider the medium+What type of piece are you writing? A brochure? A website? A direct mail piece? Your approach should differ depending on the type of piece you’re writing. For example, people read differently on the web than they do on a sheet of paper. You need to think of how the reader will be interacting with the piece, so that you can craft it in a way that makes the best sense for the particular medium you’re working with.
Don’t waste words+One of the biggest challenges of writing good sales copy is to keep it tight. You have to treat your words like precious commodities. Don’t waste them, and don’t bog down your copy with a bunch of meaningless, repetitive fluff.
Realize that it’s not about you+Yes, you’re marketing your company, but it’s not about you. Customers don’t care about you. All they care about is how you’re going to help them. How will they benefit by doing business with you? Speak to your customer’s needs. Use words like +you+ and +your+ instead of +we+ and +our.+
Let the copy sit before editing+Never try to edit your copy immediately after writing it. You need to step away from it for a while so you can come back to it with fresh eyes and a clear perspective.
Always ask the reader to take action+If you want to generate leads or make sales from your marketing, you need to have a good call to action. Want people to order your product? Tell them to order it now. Want them to call you for a free consultation? Tell them to call you. It’s really that simple.
Never underestimate the importance of your sales copy. Make sure you follow the 7 tips mentioned above if you want to get the highest ROI from your marketing. And never forget the importance of great design. The look and overall quality of your marketing pieces matters, so if you’re sending out a marketing piece, make sure you have a direct mail printing company help.