All About Hoodies


The 1990s – Term “Hoodie” was coined

The term “hoodies” was initially used throughout the Nineteen Nineties. Sadly, the term currently has negative connotations once being related to guilt and a few aspects of marginalized sub-cultures.  In 2005, Bluewater outlet in Kent magnificently prohibited shoppers carrying hooded sweatshirts. Ironically, those terrible clothes remained on sale inside stores there.

In July 2006 David Cameron, leader of the Conservative Party, created a speech suggesting that the hoodie was worn a lot of for defensive than offensive functions. The Labor Party magnificently parodied the speech with the name “hug a hoodie.” this is often one in every of several samples of simply however the hoodie – quite the other picture wear vogue – has elicited such sturdy social, economic and political ideas and sentiments.

2017 – Back to the long run with our Finley Road hooded pullover

Creating a unchanged piece that might match seamlessly into our fashionable mode, yet as changing into a sure running companion, is at the center of why we tend to set to make the transverse flute, a rock gray hooded pullover. we tend to felt the sole thanks to honoring such a beloved item was to do and elevate it as a fashionable classic that delivers comfort – albeit in a very a lot of good and complicated approach.


Crafted with high-end, European 390g polycotton (40% cotton, hour polyamide) the transverse flute is sturdy, powerful and abrasion/snag-resistant on the outer. It conjointly maintains its form well in contrast to another hoodie which will be at risk of droopy.

We selected a dark gray “pebble gray” that we discover a lot of pleasing than the sunshine grey of the many sweatshirts.


All Iffley Road clothes are slim-cut stylish however still match normal filler. Thus if you’re commonly an outsized, Iffley Road massive ought to fit your needs.


To maximize comfort and guarantee a swish end, we’ve taped the within of the Iffley Road hoodie victimization an equivalent Italian microfiber as utilized in all Iffley Road shorts.


The hardware includes rubberized metallike pull twine and our metallike Iffley Road zipper pull.

Pulling off this part along, we’ve aimed to elevate this picture classic with a fashionable history to a garment that is equally pleasing for running because it is for post- pre-run. The selection of cloth, fit, description and hardware are important in making what we tend to wish to think about because of the excellent gray hoodie.

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